Spring Break
Catalyst Coffee reopens for business
Kelli Pryor
Issue date: 2/5/09 Section: Verve
Back Open For Business
Wall decided to close Catalyst for restructuring on the day they would have closed for good so she could create a new business plan to make the shop more successful. But Catalyst is now back open for business and Wall is urging people to come in for daily coffee served with a free side of sass.
"It feels good," Catalyst barista Tyler Finkle, said about being back open.
"I think the music is a driving force to get people here," he said, noting that they are trying to book live music for every Friday and Saturday night.
Catalyst customers seem to agree.
"The bands that come here are very talented," Christy Aspinwall, a regular customer.
Aspinwall also lauded the quality of the coffee and beer as well as the open and inviting atmosphere Catalyst offers.
But for Wall, the success story of her business in such a difficult economy is the most important thing.
"The only reason there is a glimpse of hope [for Catalyst] is the overwhelming support of the community," Wall said. "This time the good guy actually got the reward."
Staff writer Kelli Pryor can be reached at verve@collegian.com.
Wall decided to close Catalyst for restructuring on the day they would have closed for good so she could create a new business plan to make the shop more successful. But Catalyst is now back open for business and Wall is urging people to come in for daily coffee served with a free side of sass.
"It feels good," Catalyst barista Tyler Finkle, said about being back open.
"I think the music is a driving force to get people here," he said, noting that they are trying to book live music for every Friday and Saturday night.
Catalyst customers seem to agree.
"The bands that come here are very talented," Christy Aspinwall, a regular customer.
Aspinwall also lauded the quality of the coffee and beer as well as the open and inviting atmosphere Catalyst offers.
But for Wall, the success story of her business in such a difficult economy is the most important thing.
"The only reason there is a glimpse of hope [for Catalyst] is the overwhelming support of the community," Wall said. "This time the good guy actually got the reward."
Staff writer Kelli Pryor can be reached at verve@collegian.com.
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