Spring Break
Director presents Student Media to advisory board
Erik Myers
Issue date: 2/22/08 Section: News
Jeff Browne, director of student media, presented the story of Student Media to members of the Collegian advisory committee Thursday night, detailing the organization's present-day operations and history.
The advisory committee, composed of 14 members, has been charged with the duty of reviewing proposals that offer changes to the current operations of the Collegian.
The committee was formed after the Collegian discovered that CSU President Larry Penley quietly arranged a closed-door meeting with Christine Chin and Bob Moore, the respective publisher and executive editor of Gannett-owned publication the Fort Collins Coloradoan, to discuss a possible acquisition of the paper.
Browne's presentation touched upon all aspects of Student Media operations, including the histories, organizational structures and financial workings of the five entities involved with Student Media: the Collegian, College Avenue, CTV, KCSU, and the Colorado High School Press Association.
One part of Browne's presentation offered the results of a 2007 survey of CSU students. According to the survey, which asked students of their perception of their school's media services, 90 percent of students read the Collegian one or more times a week, with 76 percent of students saying they read the Collegian three or more times a week.
The same survey mentioned that 98 percent of the student population identified KCSU as CSU's radio station, while 15 percent watched CTV at least a few times a month.
Browne later spoke on the financial aspects of Student Media. The Collegian, he noted, was the "mothership" of Student Media; whereas CTV and KCSU relied on student fees, the Collegian is self-sufficient, funded by its advertising.
In a typical year, the Collegian generates just under $1 million in sales to pay for printing costs, student and professional salaries, and equipment.
But the Collegian, as the industry as a whole is seeing a downtrend in advertising sales, has suffered with the approach of electronic media.
The advisory committee, composed of 14 members, has been charged with the duty of reviewing proposals that offer changes to the current operations of the Collegian.
The committee was formed after the Collegian discovered that CSU President Larry Penley quietly arranged a closed-door meeting with Christine Chin and Bob Moore, the respective publisher and executive editor of Gannett-owned publication the Fort Collins Coloradoan, to discuss a possible acquisition of the paper.
Browne's presentation touched upon all aspects of Student Media operations, including the histories, organizational structures and financial workings of the five entities involved with Student Media: the Collegian, College Avenue, CTV, KCSU, and the Colorado High School Press Association.
One part of Browne's presentation offered the results of a 2007 survey of CSU students. According to the survey, which asked students of their perception of their school's media services, 90 percent of students read the Collegian one or more times a week, with 76 percent of students saying they read the Collegian three or more times a week.
The same survey mentioned that 98 percent of the student population identified KCSU as CSU's radio station, while 15 percent watched CTV at least a few times a month.
Browne later spoke on the financial aspects of Student Media. The Collegian, he noted, was the "mothership" of Student Media; whereas CTV and KCSU relied on student fees, the Collegian is self-sufficient, funded by its advertising.
In a typical year, the Collegian generates just under $1 million in sales to pay for printing costs, student and professional salaries, and equipment.
But the Collegian, as the industry as a whole is seeing a downtrend in advertising sales, has suffered with the approach of electronic media.
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