Spring Break
CSU Bookstore showcases students' designs
Kyla Hunt
Issue date: 10/24/07 Section: News
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Bringing a variety of novelty colors in the form of close-fitting shirts, drawstring sweat pants, light-weight zip-up hoodies and an assortment of accessories, the store collaborated with the Fashion Group International CSU Student Chapter, supporting an exclusive clothing line designed by students for students.
Macaley Edwards, Amanda Martinez, Patricia Szafranski and Lauren Yoder are the four junior and senior students who are currently working on the project.
"I was trying to think of a way that students could apply what we have been learning about in our design and merchandising classes," said Szafranski, a senior design and merchandising major and president of Fashion Group. "I realized that instead of trying to find an outside company to help, why not utilize the resources on campus?"
In addition to developing the line, the students will work with the bookstore on visual merchandising and window displays featuring the new line. They will also help with pricing.
The graphics chosen were inspired by current market trends and were altered to showcase CSU pride.
Kyle Schmidt, a senior in the college of business with a concentration in marketing, took the ideas for the graphics and made them unique by using Adobe Photoshop and Illustrator.
The students chose American Apparel, on which the graphics are printed.
"We did not want to compete with anything that the bookstore is already selling, but we did use graphics that students could identify with," Szafranski said.
American Apparel, most popular in Los Angeles and New York, is made in the United States and is involved with social responsibility.
"I think it's great that the graphics are designed by students, and it's even better that it is on American Apparel," said Mickey Brooks, a freshman performing theatre arts major.
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